Lana Del Rey – Born To Die Album Verdict: It’s pretty good.
That’s it. It’s pretty good, not amazing, not shit. Lana fan-boys can’t bleat about it being album of the year; The Maccabees 3rd offering is already higher on my lists of 2012 albums and there’s plenty more albums to be released this year that will equal if not better Del Rey’s album. It’s also not shit so all the ‘haters’ will have to eat their words. With it being just a good album, hopefully NME will stop with their five-Lana Del Ray-posts-a-day. Ya see, people don’t like things that are shoved down their throat. They like to feel like they discovered stuff themselves.
Alot of people had heard the name ‘Lana Del Rey’ before they’d even heard her music. And if they had heard her music, they’d only heard Video Games. People got pissed off with her before she’d even released her album. Yes, the whole manufactured, plastic lips debate emerged, but mainly people got pissed off because the hype that surrounded her was completely unwarranted. Yes, she has a nice voice and yes, she looks good, but she’s not going to change the world. Fuck, I doubt her album will even be in the charts come November.
Take Adele, for example: yes, she got a quite a bit of hype around the release of 21, but she already had an album out – not an amazing album, but a good one – and it was a stepping stone to her becoming the megastar that she is today.
The problem with Lana is that the only way is down. She’ll never be able to release a song as good as Video Games. She’s played her one and only hand, a great hand, and now she’s going to have to fold. I suppose it’s the same with Adele as well. She’ll never be able to top 21 - there are only a handful of albums that will sell that many records in the next decade, and the chances of one artist having 2 in that list has to be slim.
Personally I quite like Lana Del Rey. I think the album is pretty strong with some great tracks and some not so great tracks. But I just feel it’s a shame that she was never going to live up the hype. The hype was ridiculous, and in last week’s NME she was on the front cover and there was an advert for her album on the back cover. Mental.
People don’t want to have music shoved down their throats. They want to discover it themselves, even if they are nudged in the right direction through good marketing.
Adele’s career blew up after her amazing performance at the Brits. Something I hope happens to Ed Sheeran when he performs at the Brits later this year (he’s already massive, having sold over 2 million copies (albums, singles and EPs combined). 21 had already sold bucketfulls, but the Brits performance took her across the pond and into the homes of millions people. But the big thing with Adele is that she’s a normal girl. She lives with her mum in Tottenham (although for how much longer I don’t know), she’s a good looking girl but she’s not Hollywood stick-thin. She smokes and she drinks. The British public can relate to her. She’s just like them. She’s a normal girl.
How many people can relate to Lana Del Rey? Her dad is a millionaire, she’s very pretty and she lives in New York. This is fine but I think she’s more popular over here in the UK, and nobody can relate to her in that way. She’s also seen as ‘an act’ – when performing it’s not natural. You can see her counting and thinking about where her arms should be rather than the whole thing being natural. Thing is it’s probably the same with Adele, she’s probably been taught how to act on stage and what to do but she’s had more practise, having learnt it all at Brit School. A big difference between Adele and Lana is their personalities. Yes, of course 2 pop stars from Tottenham and New York are going to be different. But Adele somehow seems so much more human. She seems like a laugh and you’d like to go to the pub with her. If Lana came she’d sulk in the corner, pouting without adding much to the conversation. I’m sure she’s lovely, but we don’t get to see that side, because the poor girl is terrified. She’s been shoved into the limelight and she’s still learning. I understand why her label have put our hew album now – she’s everywhere, the hype is all consuming. But it somehow seems rushed.
It’s looking pretty certain that Lana Del Rey’s album will go to number 1 this week (at the time of writing she’s sold 70k (Wednesday), so well on her way to number 1), but how long will it stay there? 1 week? 2 weeks? 3 at most. She’s not an artist that can have a long sustained career unfortunately. She’s been marketed too hard, too quickly and the novelty will wear off soon. Which is unfortunate. I like her, think she’s got something about her and wish her well for the future, but unfortunately I think her career is over before it’s even started. Which is a shame.